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Huda Beauty To Expand the GloWish Collection with 2 New Launches

Huda Beauty's Luminous Pressed Powder and Cheeky Vegan Blush launch October 5th—in compacts made with post-consumer recycled material.

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By: Marie Redding

Senior Editor, Rodman Media


Huda Beauty is expanding its GlowWish skincare-infused makeup line—and the brand launched two new products today. Both are in lightweight compacts made with 30% post-consumer recycled material. 

The new Luminous Pressed Powder is the collection’s hero product. The smoothing, breathable luminous pressed powder is formulated to deliver “coverage without the cake.” It contains Damascus rose oil, vitamin E, and red bell pepper extract. The non-drying formula is 80% naturally derived.

“It’s a radiant formula that adds a lightweight, natural-looking silky glow to the skin—blurring pores without settling into fine lines,” the brand states. It’s available in 13 ‘stretchable’ shades, to flatter all skin tones.

Huda Beauty’s Cheeky Vegan Blush

Huda Beauty’s Cheeky Vegan Blush is a velvety, marbled formula. It will give all skin tones “a beautifully natural, fresh-faced flush of color and a soft-focus glow,” the brand states. 

It’s infused with antioxidants and Damascus rose oil, red bell pepper extract, plant-derived squalene, shea butter, and vitamin E. The brand describes it as a “non-powdery” and “skin-blurring.” It comes in four shades. 

Both products are vegan, cruelty-free, and transfer-proof—take a look at the photos above. 

Huda Beauty’s fans are joining the waitlist now. Both products launch on the brand’s website, online at Sephora, and in Sephora stores on October 5th.
 

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